Our Story

Our Story

With more than 40 years of combined experience in student healthcare, John and Lisa Breckenridge left successful careers with a national firm to start their own business in pursuit of more fulfilling careers.  Together, they created JCB Insurance Solutions, a firm that focuses on you, our customer, rather than corporate shareholders.

We have had the great fortune to work with many diverse institutions of higher education through the years, and we’ve found the common thread between them is a desire to know that their students have optimal healthcare coverage at the most affordable price possible.

Healthcare is complex. The terminology and options are often difficult to understand. It seems regulations are changing constantly and costs are continually rising.  Making decisions about healthcare coverage is more complicated and more risky for schools than ever before. Many schools want to improve their student healthcare program, but the thought of it can be overwhelming and intimidating.

JCB understands navigating healthcare is complicated, so we make it simple.  When it’s something as important as protecting students, schools deserve guidance from experienced professionals who can empower them to make informed, confident decisions on their students’ behalf.

The JCB team has worked with hundreds of higher education institutions and has served thousands of students. We have years of experience uncovering, negotiating, and realizing savings for customers. We partner with schools to deliver clear, easy-to-understand choices while providing the authoritative insurance advice schools expect from a leading firm.    

Using our six-step SHIP Success Formula as our guide, we tailor our approach to the needs of students and administrators. We are student healthcare experts. We have the tools, we have the experience, and we have the technology to ensure success.

Get started today with a conversation, a software demonstration, or a free program assessment.

Let’s build a student healthcare program you can be proud of!

Our Values


Communicate internally and externally with unwavering candor, honesty and respect.  Share information. Share mistakes. Share victories.


Excellence is a State of Mind: We have high standards. We execute on the details. We take pride in our work. We do our best and have fun doing it.


We embrace change and continuous improvement in order to deliver innovation that matters. Be what’s next.


We work hard, but we like to have a good time too. Life is too short to limit fun to time at home. We find fun and humor in work and interactions with each other.

Family First

As a family company, we understand the importance of spending time with loved ones and the happiness we derive from that. It is this happiness that propels our passion, our enthusiasm, and our hard work. Taking care of family and taking care of business go hand in hand.

The JCB staff are kind, communicative, innovative, and value improving the student experience. I highly recommend any college to consider JCB as their health insurance broker.

Jeremy Khuth – California College of the Arts